Curriculum vitae
Dr.
Leena sharma
Head of the Department
Senior Assistant Professor
Department of Management
St. Xavier’s College, Jaipur
Contact no. 9929704343
E mailid : leenasharma@stxaviersjaipur.org, sleena24@gmail.com
Professional
profile
Experience of
over 15 years including 5 years of industry and 10 years of academic and
research experience with specialization in business, management strategies and
commerce. I have been actively involved in course development and the
preparation of focused research studies relating to my subjects. Besides remaining committed to teaching profession in the
future, I also remain committed to continue my sincere pursuit of knowledge in
areas of research.
Education
Ph. D (management)
2012, MBA (Marketing, HR) 2005, M.Com (Business Administration) 2017, B.Sc, 2003, RPSC SET 2009, UGC NET 2010, DOEACC ‘A’ level certified.
Career
profile
|
Sr no. |
From date(yyyy-mm-dd) |
To date (yyyy-mm-dd) |
Total experience |
Designation |
Institute |
|
1 |
2005-06-06 |
2008-12-31 |
3 years
6 months |
Assistant Manager |
ICICI bank |
|
2 |
2009-01-07 |
2012-07-15 |
3 years
6 months |
Assistant Professor |
Suresh Gyan Vihar University, Jaipur |
|
3 |
2012-07-16 |
2013-07-15 |
1 years
0 months |
Assistant Professor |
St. Xavier's College, Jaipur |
|
4 |
2015-07-01 |
Till date |
7 years |
Senior Assistant Professor |
St. Xavier's College, Jaipur
|
Research
interest:
Marketing,
Advertising, Innovation in Marketing , Entrepreneurship, Strategic management,
Consumer Behaviour, HR practices
Teaching/
subject taught:
Advertising Management
, Strategic Management , Marketing Management, Entrepreneurship , Business Law,
Consumer Behavior, Sales And Distribution Management , Human Resource
Management , Labor Welfare And Economics , Product And Brand Management,
Organization Behavior, International Business And Industrial Management .
Administrative
profiles handled:
- Event
coordinator for national level college management fests and orientation
programs.
- Training
and placement faculty coordinator for the department.
- Admission coordinator.
- Student
council coordinator.
- Member
academic audit.
- Head
entrepreneurship club
- Student
exchange coordinator (for both international and national exchanges): Nepal
, Mumbai , Ahmedabad
- Faculty
enrichment coordinator
- Organizing
committee member for international and
national conferences
- Editorial
board member of college journals.
- Research
cell coordinator
- NAAC
steering committee member
- ICSSR
conference: Organizing Committee Member
Research
Paper Published
*Rajasthan Economic
Journal ,”Emerging Trends Of Marketing
Innovation : Rajasthan Tourism” ISSN 09759050, Vol 42, No. 1.2018
*Vigya, Book Of Conference Proceedings On “Stereotyped Women's
Role In Advertising: Passive Sufferer Or Glamorous Dolls” ISBN:
978-81-929594-4-6 2016
*Vimarsh, Centre For
Women Studies On” Gender: Making A Difference For Woman In Startups” Issn
2348-4233.2016
*Impetus, Xaviers’s Interdisciplinary Research Journal
On “Indian Way Of Disruptive Innovation- Jugaad Mindset” ISSN 2278-0254,
Vol 5, 2016.
*5th IIM Ahmedabad Conference On Marketing In Emerging Economies, Jan 2013
On “Telecom Usage Behavior Of Bottom Of Pyramid Market And Its
Impact On Marketing.”
*Impetus, Xaviers’s Interdisciplinary Research
Journal On “Innovative Online Advertising: Perception And Purchase
Behaviour” ISSN 2278-0254, Vol 2, Aug 2013.
*International Journal Of Business Administration, Canada. Vol. 2,
No. 4; November 2011 On “Leadership Through Innovation And Creativity In
Marketing Strategies Of Indian Telecom Sector: A Case Study Of Airtel Using
Factor Analysis Approach” ISSN 1923-4007 E-ISSN 1923-4015
*Journal of Commerce And Management Thought, Pune. Vol. 2, No. 4;
October 2011 On “Demographical Impact On User Acceptance Of SMS (Short
Messaging Service) Pack Schemes: An Empirical Study” ISSN: 0975-623x. Online
ISSN: 0976-478x.
*OORJA International Journal Of Management And IT , Vol 10/No1 Jan
–April 2012 On “Awareness Level On Green Marketing In Telecom Companies” ISSN
0974-7869.
*International Conference Proceedings
On “Recent Trends In
Business And Management” Presented Paper On “Analysis Of Major Challenges Ahead
In Marketing The Value Added Services Of Telecom Service Providers Through
Information Technology With Special Reference To Airtel In Rajasthan” With ISBN
, Held In University Of Pune.
* Shanlax International
Journal Of Education , UGC Approved 44213,Vol 6, Special Issue 1, April ,2018
On “Influencing Power Of Content Marketing “ISSN 2320-2653
*2018 Second World
Conference On Smart Trends In Systems, Security And Sustainability
(Worlds4),London (UK) IEEE Xplore , Digital Library, Publication Year 2018, Pg
297-302
India Towards Digital Revolution (Security And
Sustainability)( WOS)
*2019 ICT And Sustainability Development
In India . Lecture Notes In Networks And
Systems Volume 93, Issn 2367-3370 ISSN 2367-3389 (Electronic), ISBN
978-981-15-0629-1 ISBN 978-981-15-0630-7 (Ebook)(Scopus )
*2019, Sumedha Journal Of Management ,
Issn (Print ): 22776753, ISSN ( Online )23220449, UGC Approved Journal (Serial
No. 46802), Mobile Data Usage Behavior:
A Study On Bottom Of The Pyramid Market , Vol 8, No. 3
*
International
Journal Of Research In Advent Technology, Vol.7, No.6s, June 2019 E-ISSN:
2321-9637 , Entrepreneurial Drive For Sustainability: Agro Tech Startups, DOI:
10.32622/Ijrat.76s201952, UGC Approved 48768
*
A
Study Of Online Buying Behavior Of Women Professionals Working In Government
And Private Jobs, Wesleyan Journal Of Research, ISSN – 0975-1386,West Bengal,
Vol 14 No 01 (January 2021) Pg 570-579, UGC APPORVED
*
Socio-Demographics
Impact On Acceptance Of Fitness Apps Applying Tam Model, International Journal
Of Humanities, Law And Social Sciences Published Biannually By New
Archaeological & Genological Society Kanpur India, Vol.-Viii, Issue-I :
2021, Pg 10 To 13 ( UGC APPROVED )
Paper
presented
*National Seminar On Legal Issues
In It Outsourcing In India” Paper On
“Legal Environment Of Business In Changing Scenario” On 3-4 Th March 2017.
*National Seminar
On Research Approached To
Pedagogy For Quality Enhancement In Higher Education, NAAC “ Advancing
Technologies: An Impact On Indian Higher Education System” In 29-30th
Jan 2018.
*Presented Research Paper On “Content Marketing: Driving Profitable
Customer Action” In International Conference On Modern Management Strategies,
Inspira Research Association
*Presented Research Paper On
“Realization Of GST On Indian Economy – A Boon Or Bane” In National Conference
On Goods And Service Tax In Indian Context, Organized By S.S Jain Subodh P.G
(Autonomus ) College.24-25 Nov 2017.
*Presented Paper
,”Emerging Trends Of Marketing
Innovation : Rajasthan Tourism” 37 Th Annual Conference Of Rea On Sustainable
Development And Inclusive Growth, University Of Kota,27-28 Jan 2017.
*Presented Research Paper
On “Changing Taste Of Modern India Online Food Ordering Apps” On International
Conference On ReEnvisioning Economies St. Xavier’s College, Jaipur 20-21
Dec2016
*Presented Research Paper On
“Branding Challenges In Rural Market” In International Seminar On “Rural Marketing” Held In University Of
Rajasthan.
*Presented Research Paper On
“Need Of Green Marketing Initiatives To Address Untapped Customer Potential: A
Study Of Telecom Service Providers” In
National Seminar On Green
Management Held In VIT Campus, Jaipur.
*Contributed Research Paper
Titled ”Emerging Trends In Marketing Management And Role Of Information
Technology” In The International
Conference On Recent Trends Of Computer Technology In Academia ,
Organized By Janardan Rai Nagar Rajasthan Vidyapeeth (D) University, Udaipur,
21-23 April 2012.
*7th
IIM Shillong SUSCON Conference On
“Sustainable Solution From Tech Startups To Agro Tech Startups: A Study On
Motivating And Resisting Factors For Budding Entrepreneurs , 29 Nov-1 Dec 2018.
*International Conference On
“Developing Future- Fit Business Organization Through HR Analytics” Held
In St. Xavier’s College , Jaipur , 7-8 December ,2018
*International Conference On
“Entrepreneurial Drive For Sustainability “ On Theme Innovations In Technology
And Management For Achieving Sustainable Development Goals (SDGs),J K Laxmipath
University , Jaipur February 1-3, 2019
* National Conference On
Human Rights Are Women Rights: Women’s Rights Are Human Rights (NCHRWR-2019),
“Portrayal Of Indian Women In Indian Advertising”. 27-28 Sept, 2019, Government
College, Jaipur And CARD – Mumbai
*
International Conference On Rethink, Restrict, Resturcture And Reinvent : The
Sustainable Development Perspective”7- * February,2020 “ Neuromarketing
Potential For Sustainability Studies
|
Orientation |
||||
|
1 |
4-Week Induction/Orientation Programme |
TLC ,
University Of Delhi |
2020-09-01 |
2020-09-30 |
|
Workshop Attended |
||||
|
1 |
Research Methodology In Management |
By
UGC Academic Staff College, In University Of Rajasthan |
|
|
|
2 |
Analytical Research Techniques
In Management |
R.A
Podar Institute Of Management In Collaboration With Indian Commerce Association. |
2010-10-06 |
2010-10-13 |
|
3 |
Revised Accreditation Framework Of NAAC |
St. Xavier’s College , Jaipur |
2019-12-07 |
2019-12-07 |
|
4 |
Training Of
Trainers Workshop On Intellectual Property Rights |
DST , Govt. Of Rajasthan, CIPAM , Govt.
Of India |
2020-01-12 |
2020-01-13 |
|
5 |
Comprehensive E-Learning To E-Training Guide For Administration |
TLC , University Of Delhi |
2020-05-25 |
2020-06-05 |
|
6 |
National Workshop On Mahatma Gandhi And
Nation Building |
St. Xavier’s College
And Indian Society Of Gandhian Studies |
2020-10-01 |
2020-10-02 |
Seminars
Attended--
*Participated In Seminar On
“Ethics, Excellence And The World Of
Management” Organized By Management Development Academy.
*Attended National Seminar
On “Professional Orientation Of
Business Education” At University Commerce College
*Attended National Seminar
On “Challenges In Management Systems”
Organized By R.A Podar Institute Of Management In With AICTE And MDA
Refresher
course
ONLINE REFRESHER COURSE IN MANAGEMENT,
ARPIT COURSE , MHRD
Training programs attended
*Participated In Training On Interpersonal Effectiveness And
Influencing Skills Held At Jaipur In December 2006.
*Participated In Training On
Managerial Effectiveness In May
2007.
*Summer
Training In Hexacom India Pvt. Ltd. (Now
Bharti Hexacom Pvt Ltd) In 2004 On Project:” Market Position Of Telecom Sector
In Pre-Paid Cash Card”.
Faculty development programs attended
|
Name
Of The FDP |
Name
Of The Organizing Institute |
Date(S) |
Year |
|
|
Open Source Tools For Research |
Tlc, Ramanujan College, University Of Delhi |
June 08 - June 14 |
2020 |
|
|
Excellence In Research And Teaching |
St. Xavier’s College |
29th Mar- 9th April |
2019 |
|
|
Effective Learning Through Experiential Teaching |
St. Xavier’s College |
3 -16 April |
2018 |
|
|
Research Methodology |
St Xavier College |
16-23 March |
2017 |
|
|
Teacher-Leader And Motivator & Teaching Styles
|
Management Development Academy & Suresh Gyan
Vihar University |
1 Oct 2010 |
2010 |
|
Research Consultancy Project |
||||
|
1 |
Socio Economic Baseline Survey Report |
Rajasthan Secondary Towns Development Investment Sector Program (RSTDISP) With
Asian Development Bank Ltd. |
Oct -2018 |
Advisor And Research Analyst With Bureau
Of Rajasthan Market Research |
|
2 |
Awareness Level Of Health
Care And Private Multispecialty Hospitals In Jaipur |
Project Of Bureau Of
Rajasthan Market Research
For C K Birla Hospital |
Dec -2018 |
Advisor And Research Analyst |
|
|
||||
|
Editor Of Book |
||||
|
1 |
Inquest |
Research Projects |
Jan
-2020 |
Chief Editor Of Book |
|
2 |
Impetus |
“Xaviers Interdisciplinary Research
Journal” Managing Editor
For Vol V , Aug 2016 Issue |
Jan -2016 |
Managing Editor |
|
3 |
Shanlax International Journal Of Education |
Editorial Board Member |
Jun -2018 |
ISSN 2320-2653, UGC Approved Number
44213 |
Awards received
|
Title
Of Award/Distinction |
Name
Of The Awarding Agency |
Year |
|
Faculty In Marketing
Management |
Redinno (Research
Development Innovation Organization) |
2018 |
Association with Professional Bodies
|
Task |
Name
Of Professional Body |
Details
|
Year |
|
Editing |
Impetus “ Xaviers
Interdisciplinary Research Journal” |
Managing Editor For
Vol V , Aug 2016 Issue |
2016 |
|
|
Redinno (Research
Development Innovation Organization) |
Editorial Board Member For Shanlax International Journal Of
Education |
2018 |
|
|
Xaviers’ Publication |
Chief Editor, Inquest |
2020 |
|
Organizing Committee Member |
Gandhi Workshop |
Icssr Conference |
2020 |
|
Committees And Boards |
University Of
Engineering And Management (Uem )Jaipur |
Board Of Studies For Department Of Management |
2018 |
|
Memberships |
Abeed (Association
For Business Education & Entrepreneurship Development) |
Member “ Research
Wing” |
From 2011 |
INVITED
AS RESOURCE PERSON
|
Sr No. |
Subject |
Venue |
Date |
Remark |
|
1 |
"Changing Dynamics Of Business Analytics For Commerce Graduates" |
IIITM , Guru Gobind
Singh Indraprastha University , New Delhi |
2021-09-03 |
Commerce Club |
|
2 |
"The
Rise Of Business Analytics As A Lucrative Career". |
Suresh Gyan Vihar University , Jaipur |
2021-08-06 |
National Management Webinar |
|
3 |
Digital Marketing |
Research Circle (Online ) |
2021-03-15 |
Research Circle (Malaysia ) |
|
4 |
Digital Marketing |
Online |
2020-06-01 |
Pie Summer Camp
2020 |
|
5 |
HR Conclave 2019 |
University
Of Engineering And Management
, Jaipur |
2019-03-02 |
Strategic HR Impacting
Business Decisions |
|
6 |
Impact
Of Stimulus Package On Startups |
Global Forum For Sustainable Development 2020 |
2020-05-12 |
Hyderabad |
|
7 |
Marketing Analytics
And Branding |
University
Of Engineering And Management |
2019-04-09 |
Workshop On Marketing Analytics |
|
8 |
Role Of Analytics In Digital Marketing |
Compucom Institute
Of Management , Jaipur |
2021-06-14 |
Management
Webinar |
